Just Guessing: 80 Percent of SITE Respondents Take Value of Incentive Travel on Faith

The incentive travel business is a huge chunk of the special event pie, but can event pros prove that these programs justify their cost?

In the newly configured and just-released SITE Index, a full 98 percent of respondents said their incentive travel programs are effective. How do they know? Eight out of 10 said, essentially, “I am a believer in incentive travel.” These respondents have an average of more than 17 years in the industry, so their belief is not based on nothing. They’ve seen the success of incentive programs firsthand over a long period of time. But in today’s world, with its demand for transparency and data, the voice of experience is no longer enough.--MeetingsNet